Like many of us, I’m a statistic in the great consumer spending machine. My bookcase is full of catalogues rather than books.
I own a mass of account cards and store cards because I can’t bear the thought of having to wait till payday. I own 32 pairs of shoes and 35 pairs of jeans (5 of which I wear regularly). I adore a good BOGOF offer and I’m completely unable to resist the temptation of a red ‘sale’ banner. I’ve switched to online shopping where I can buy from the comfort of my own home, and I’m getting more and more savvy about cost-saving, especially in the face of the credit crunch.

All in all, I think my spending behaviour is a pretty good representation of most consumers today. Women especially are responsible for a 50% increase in purchasing power over the past 20 years. That makes me a great person to get into the mind-set of your clients and customers; sell it to me and I’m convinced I can think of a unique way to sell it to others.